An effective digital marketing strategy is one that helps you achieve your desired marketing goals. It is a series of well thought out and organized actions aimed at achieving something specific, most likely increasing conversion rates and lead generation rates for your business. 


Your decision making on how to run a successful online business is largely informed by effective marketing strategies. It helps you understand your clientele as well as your business strengths and weaknesses. Digital marketing is the fuel you need to run a flourishing business. So, what are the most effective digital marketing strategies you can adopt for your business? Let’s explore 6 strategies that can work best for you depending on your marketing goals: 

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Search Engine Optimization (SEO) 

Is your goal to improve your business website for it to become a top-ranked site when a potential customer searches keywords on top search engines? SEO is an ideal strategy for you. Sounds complex, right? Wrong. It is technical, but anyone can learn and understand its concepts. Even the little SEO knowledge you might have can definitely make a difference for you.

Simply explained, SEO targets consumers that are actively searching on the internet for the services or products you offer. It drives more traffic to your website and increases your conversion rates. A good SEO marketer writes valuable content that any target audience would want to read. Keyword optimized searches and linking are also useful SEO techniques you can apply.

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Affiliate Marketing

Creating affiliate programs for your products or services is a powerful marketing strategy. Not only do your clients buy your product but they also market it to their audience with the incentive of earning a commission.

It is based on seller-buyer relationships built on trust. You definitely want to target those consumers that have used your products before and can use their experience to sell them to a broader audience. In other words, you will be building partnerships with your customers to grow your business while offering them a small share of the pie. 

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Content Marketing

With many consumers in need of valuable product or service information, content marketing is a key digital marketing strategy that drives your target audience to your site. Relevant, engaging, and evergreen content is a blueprint to increasing your sales. This content can be in the form of blogs, articles, infographics, videos among others.

Quality content increases website traffic and your site’s online visibility. The target is to become an authority in your niche. You want your website to become the go-to website for informational content that is beneficial to your audience. With content marketing, the primary goal is to be more informational than sales-oriented. For instance, write an article on a step by step guide on how your customers can use your product or service or what they stand to benefit from it. 

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Email Marketing

Have you already created an email list for your existing clientele? If not, you’re missing out on an opportunity to retain your customers by simply sending them emails. Email marketing is an excellent strategy for brand awareness, encouraging re-purchases, and keeping your clients updated. It is the fastest way of letting your clients know about offers, coupons, promotions, and newly launched products or services.

  You definitely want to keep your customers subscribed to your business email address. Give them a reason to keep coming back. Attempt running email campaigns by sending automated messages to your existing customers. Sometimes your subscribers may not be in need of your products at the moment, but they will have your website at the top of their mind when they need to make purchases. Create personalized and authentic campaigns that are targeted. 

Social Media Marketing

Social media is a platform that any marketer can’t ignore. The traffic on social media platforms such as Twitter, Instagram, Facebook, Snapchat, LinkedIn, and Pinterest is overwhelmingly high, your business can’t afford to be part of the conversations going on there. This is where you post all the useful and relevant information that will help build brand awareness amongst your audience. Try to be extremely organic and authentic. 

Being inactive on social media just makes your audience conclude that there’s nothing going on with your business. Without an active social media presence, you are simply overlooked. Create social media content that is promotional, informational, and interactive, because that’s your goal. To provide fast hand reviews and recommendations, to interact and engage directly with your audience, and to keep them informed!

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Influencer Marketing

Another powerful digital marketing strategy is leveraging influencers’ support for your business. Of course, you aren’t just looking at the high-end influencers or celebrities with a massive following, but also micro-influencers with just enough following that can make a difference.  The key is to find the ideal influencer in your industry with an excellent track record of product or service promotion. 

Do some internet and social media research on influencers in your niche that you can work with. Reach out and enter into promotion deals with them. Such deals may be in the form of paid partnerships, free products, or whatever you both can agree. Influencers help you build your brand and visibility in your industry. Give it a shot! As intimidating as it looks or sounds, it’s a win-win for both the influencer and the business. 

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